Branding & Brand Activation

A successful brand builds a new category and claims it. For St. Mary’s in Aliso Viejo, CA, we made it clear that this school wasn’t parochial or prep, but the only one that teaches kids to ask “what” and “why” in a way that demonstrates that they’re an essential part of the answer to “how.” Then we built the tools that made that reputation irrefutable.

Role
Brand Strategist, Digital Strategist
For
St. Mary’s School / Mission Minded
Date
October 2018
Type
Brand, Messaging, Visual Identity, Web & Admissions
URL
www.smaa.org/